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Nine will introduce advertising on Stan Sport, although they will not be lowering the subscription price for sporting fans.
While this is a minor blow for sports fans — and possibly a test case before future lower-priced ad-tiers are introduced — it is a major win for Nine’s advertisers, who now have the option to buy across Nine’s entire total television platform for a single campaign, including the 9Network, 9Now, and Stan Sport.
This “creates new opportunities for premium integration,” Nine’s chief sales officer Michael Stephenson explained at Nine’s Upfront in Sydney on Thursday afternoon.
The Stan news was among a slew of advertising announcements at the Upfront, all aimed at both simplifying and expanding Nine’s advertising offering.
Through Ad Manager, there’s now the ability for small businesses to pair TV commercials with social and search ads; while more granular data in the 9Tribes system allows advertisers to “target recent buyers that have purchased a rival brand.”
https://mumbrella.com.au/nine-simplifies-and-expands-its-advertising-offering-but-stan-fans-wont-be-pleased-853584
Sweet, how long do I have to wait until I pay less for a shitter service?
I'm not a fan of paying premium service money for substandard service.
example, Amazon Prime recently started showing ads, but I'm only paying like 8 bucks a month, so I was OK with that.
C'mon the![]()
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If they are going to show it with ads, why wouldn't they just put it on 9Now? If that's the revenue stream, surely they'd want the absolute maximum number of eyes possible on it?
TBH, never understood why they didn't do that with the replays anyway. No-one pays for Stan for the replays, so why not look to subscriptions with the live sport and capitalise replays using ads?
Didn't stop Stan from ratcheting up their fees last month. Having said that, we have a few subs family-shared and so far the ads are not a major arse pain - yet. Having got to the stage of basically only watching Aunty FTA, I recently watched a couple of things on others. That was an eye opener as to how shits inducing ads are.
Thankfully ads on 9's mungo & Wobbly telecasts are not too bad; again - so far. I've paused Stan Sport until SR starts and found there's a good selection of top level Rugby replays on YouTube. I'll be out of the country for the spring tour so I hope YT comes to the party there too.
I believe Sky Sports NZ has ads, and Sky Sports UK so looks like we are just being brought up to speed.![]()
We scrum for posession, run for the try zone, bleed for the team and live for the game
Come on Tazz, let us moan about something!
Great game, Fucken battled right through to the 80!