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Thread: Rugby viewer numbers

  1. #1
    Immortal jargan83's Avatar
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    Rugby viewer numbers

    Super Rugby AU viewer numbers up 144% - not including Stan streaming numbers.

    Player registrations up 16.4%

    https://www.rugby.com.au/news/ratings-up-an-average-of-144-as-harvey-norman-super-rugby-au-prepares-for-finals-2021426-news

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  2. #2
    Immortal GIGS20's Avatar
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    How can they compare non-streaming viewer numbers to last year when there was no fta coverage last year.

    Surely they're reporting as a percentage of zero?

    They should have said non streaming viewer numbers are up more than eleventh bazillion percent, it sounds better and is no less accurate

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  3. #3
    Immortal jargan83's Avatar
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    I assume they comparing with standard TV number from Fox Sports.

    Or possibly comparing the FTA game of week that would be on a delay of half a day and screened on a Sunday morning which is pretty terrible for anything in terms of TV numbers.

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  4. #4
    Immortal GIGS20's Avatar
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    Yeah I assume the same thing, but it's a long way from apples for apples isn't it?

    I'd suggest any comparison is pretty flawed. Your paywall viewership will likely be lower, because some will be happy just picking up the fta, your overall should be higher because some people will watch the fta just to kick tyres.

    Probably safer to stick to attendance numbers for an empirical comparison, but even that's flawed. Force and rebels didn't play rugby at home last year so that will cause a change.

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  5. #5
    Immortal jargan83's Avatar
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    I don't think it's unfair to compare between an uptick in viewers between Pay TV and FTA, if anything it's more of a no brainer that something on FTA is going to get more viewers. Can't be a bad thing making the game more accessible to casual fans on a Saturday night when the NRL is behind a Pay wall.

    I would love to see the Stan streaming numbers.

    Attendances are a different comparison altogether, easy to argue that Force attendances are up 100% on last years attendances for Super Rugby.

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  6. #6
    Immortal Contributor shasta's Avatar
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    Ch9 as FTA broadcaster is interesting. Most of the promos I've seen are pushing Stan and I haven't seen any promoting the FTA matches. Strange when they have no competition from NRL on Saturdays. Way to grow your business? Don't think so.
    I might have another look to see if numbers for FTA have risen over time. Probably excluding NSW.

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