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Thread: Eden Park fumble forces Qantas to re-edit its new safety video

  1. #1
    Immortal Contributor The InnFORCEr's Avatar
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    Eden Park fumble forces Qantas to re-edit its new safety video

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  2. #2
    Join Date
    Sep 2015
    The thing about these fumbles is that they're sorta quite effective.

    It has gained screen inches for the brand on that national news website and has a story about how "a smart kiwi" spotted it even before the video was released ... that butters 'em up.

    It then goes on to mention how the company is now going the extra mile to feature Enzed's staduim on their pre-flight fluff piece.

    Not to mention a few grabs about adverts filmed in other possible travel destinations such as South Africa.

    The link to this story then gets reposted by rugby fans...

    And I'd say it only cost a few bob in ad placement fees.

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