Results 1 to 9 of 9

Thread: Force field to gain from loss

  1. #1
    Immortal Contributor The InnFORCEr's Avatar
    Join Date
    Feb 2006
    Location
    West Leederville
    Posts
    15,639
    vCash
    4358000
    Dry July! Tong Master 141 Club Award TWF Contributor! TWF Competition Winner!

    Force field to gain from loss

    The West Australian
    Nick Taylor
    March 27, 2014, 6:50 am


    Western Force posted an $857,000 loss in 2013, taking losses to over $1 million in the past two years, but the club is confident the team's resurgence will be reflected in an off-field turnaround.

    Chief executive Mark Sinderberry believes the club will break even this year before moving into the black in 2015.

    "We'll have one further tough year and then we will come out of it. We can feel the turn, we are showing signs of improvement," Sinderberry said. "This year will be one where we aim to break even, thereafter we are confident we will start to look up again."

    Coming off the poor 2012 season when they made a $271,000 loss, the RugbyWA board budgeted for a further drop of $450,000, but total revenue last year dec- lined 5 per cent, including in corporate hospitality and match- day ticket sales. Revenue from memberships fell $200,000 and sponsorship was down almost $80,000 on the previous season.

    RugbyWA made savings of $600,000 in commercial services costs, Force team costs went up a "moderate" one per cent and more than $1 million was pumped into grassroots rugby.

    "When the organisation was relaunched last year it was a conscious decision of the board that we had to go through this," Sinderberry said.

    "We fell well short on a number of forecast revenue items and numbers were not achieved.

    "We have to become more efficient in what we do. We have to try and protect the team as much as possible.

    "The slow economic market and the team's standing within the Super Rugby competition unquestionably had an adverse effect on our corporate hospitality revenue.

    "It's about us re-establishing ourselves in the sporting community of Western Australia. We are very optimistic. There is a whole bunch of things that are happening that make us positive about the future.

    "The new stadium is starting to pay dividends for us, and we are pretty excited by what Foles (coach Michael Foley) is doing with the team. We are starting to see the light at the end of the tunnel."

    RugbyWA chairman Russel Perry said there had been "lagging" support from potential sponsors and corporate supporters but there was a "multi-pronged agenda" to turn the loss around.

    "Clearly the aftermath of 2012 hit us," Perry said.

    "Times are very, very tough. It's not an easy task but we believe we've got the resources and strategies in place to get to where we need to go.

    "We have now appointed an outstanding new CEO and an outstanding coach. We turned over two thirds of the squad and we are now seeing the results on and off the field."

    http://au.news.yahoo.com/thewest/spo...ain-from-loss/



    Note to Tahs, Reds & Rebels - we may have made a small loss but we are not seeking any handouts from the ARU

    1 Not allowed! Not allowed!
    80 Minutes, 15 Positions, No Protection, Wanna Ruck?

    Ruck Me, Maul Me, Make Me Scrum!

    Education is Important, but Rugby is Importanter!

  2. #2
    Legend Contributor Alison's Avatar
    Join Date
    Aug 2006
    Location
    Perth
    Posts
    6,724
    vCash
    5468000
    TWF Contributor!
    Mark Sinderberry is the one to turn it around. And as TIF says, we are standing on our own two feet rather than running crying to daddy for a helping hand. I am über proud of RugbyWA for that.

    I would donate all my time to them for free if I thought it would help the game here in WA!

    Oh and, a big fat kick in the ass to Richard Graham for getting us into the position we were in back in 2012!!!

    (I can't let it go either GIGS!)

    1 Not allowed! Not allowed!

  3. #3
    Veteran Contributor hertryk's Avatar
    Join Date
    Aug 2007
    Location
    Devonport Tasmania
    Posts
    4,881
    vCash
    5000000
    Quote Originally Posted by Alison View Post
    Mark Sinderberry is the one to turn it around. And as TIF says, we are standing on our own two feet rather than running crying to daddy for a helping hand. I am über proud of RugbyWA for that.

    I would donate all my time to them for free if I thought it would help the game here in WA!

    Oh and, a big fat kick in the ass to Richard Graham for getting us into the position we were in back in 2012!!!

    (I can't let it go either GIGS!)
    Hear! Hear ! Alison...I am with you 100%....and the bit about RG!!

    1 Not allowed! Not allowed!

  4. #4
    Player Contributor joblot's Avatar
    Join Date
    Mar 2006
    Location
    Mundaring
    Posts
    381
    vCash
    5004000
    TWF Contributor!

    Wink

    Quote Originally Posted by Alison View Post
    Mark Sinderberry is the one to turn it around. And as TIF says, we are standing on our own two feet rather than running crying to daddy for a helping hand. I am über proud of RugbyWA for that.

    I would donate all my time to them for free if I thought it would help the game here in WA!

    Oh and, a big fat kick in the ass to Richard Graham for getting us into the position we were in back in 2012!!!

    (I can't let it go either GIGS!)
    I totally agree Alison, but I would rather kick brain dead Dick's arse than his poor donkey.

    1 Not allowed! Not allowed!

  5. #5
    Legend Contributor Alison's Avatar
    Join Date
    Aug 2006
    Location
    Perth
    Posts
    6,724
    vCash
    5468000
    TWF Contributor!
    Haha! US spelling - sorry ;-D

    0 Not allowed! Not allowed!

  6. #6
    Player Kept One's Avatar
    Join Date
    Mar 2014
    Location
    Canning Vale
    Posts
    263
    vCash
    5000000
    The new management at the Force set the foundation last year and we will hopefully reap the benefits for their foresight next year.

    3 Not allowed! Not allowed!

  7. #7
    Immortal GIGS20's Avatar
    Join Date
    Sep 2006
    Location
    Rockingham
    Posts
    18,332
    vCash
    2460000
    The Bronze Star of Faith
    And Braindead dick can reap the benefits of being a foreskin

    1 Not allowed! Not allowed!
    C'mon the

  8. #8
    Legend Contributor Alison's Avatar
    Join Date
    Aug 2006
    Location
    Perth
    Posts
    6,724
    vCash
    5468000
    TWF Contributor!
    Oh Gigs!! You do make I larf! ;-D

    0 Not allowed! Not allowed!

  9. #9
    Immortal GIGS20's Avatar
    Join Date
    Sep 2006
    Location
    Rockingham
    Posts
    18,332
    vCash
    2460000
    The Bronze Star of Faith
    Mine is but to serve m'lady

    1 Not allowed! Not allowed!
    C'mon the

Similar Threads

  1. Bus to Force Field (aka Nib) for 2014
    By The InnFORCEr in forum Western Force
    Replies: 14
    Last Post: 19-02-14, 07:22
  2. Force will field new team
    By The InnFORCEr in forum National Rugby Championship (NRC)
    Replies: 2
    Last Post: 11-12-13, 09:40
  3. MITCHELL WANTS FORCE TO GAIN BELIEF FROM WIN
    By RugbyWA in forum News Feeds
    Replies: 4
    Last Post: 24-04-10, 21:17
  4. Japan's loss is the Force's gain
    By travelling_gerry in forum Scott Staniforth
    Replies: 20
    Last Post: 26-02-10, 16:15
  5. Boks Gain Force Lose a Hooker
    By Thequeerone in forum Western Force
    Replies: 0
    Last Post: 02-11-09, 06:40

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •