Results 1 to 2 of 2

Thread: Western Force Market Research

  1. #1
    (formerly known as Coach) Your Humble Servant Darren's Avatar
    Join Date
    Sep 2005
    Location
    Perth, Western Australia, Australia
    Posts
    13,985
    vCash
    5172000
    TWF Competition Winner! Dry July! MO-vember Donator TWF Contributor!

    Post Western Force Market Research

    I just got an email which invited me to participate in a survey in the Western Force - of course I accepted the invite. Here's the questions:

    1. Name the Sponsor

    2. Can you name any other sponsors of the Western Force? (as many as you can recall)

    3. Which brands of alcohol sponsor rugby union?

    4. Which brands of alcohol sponsor the Western Force?

    5. Do you think any of these organisations are sponsors of the Western Force?
    Emirates
    Firepower
    MBF
    ISC

    6. The major sponsor of the Western Force is Emirates.

    Please answer rate how likely or unlikely you be to do each of the following...

    How likely or unlikely would you be to travel to Europe in the next 12 months?

    If you were to travel to Europe, how likely or unlikely would you be to consider flying Emirates?

    7a. To what extent does Emirates' sponsorship of the Western Force influence your decision to fly Emirates?

    7b.Tooheys New is the official beer of the Western Force. How does this sponsorship influence how likely you are to drink Tooheys New beer?


    8. Based on your perceptions of the various sporting organisations in Western Australia, I'd like you to tell me which of the following statements you associate with each club. An attribute may fit several organisations or none.
    Perth Glory
    West Coast Eagles
    Emirates Western Force
    Perth Wildcats
    Fremantle Dockers None of these

    Attributes:
    Professional
    Is exciting
    Is a well managed club
    Successful

    9. Based on your perceptions of the various sporting organisations in Western Australia, I'd like you to tell me which of the following statements you associate with each club. An attribute may fit several organisations or none
    Perth Glory
    West Coast Eagles
    Emirates Western Force
    Perth Wildcats
    Fremantle Dockers None of these

    Attributes:
    Leading
    Passionate
    Committed
    A growing club



    10.Based on your perceptions of the various sporting organisations in Western Australia, I'd like you to tell me which of the following statements you associate with each club. An attribute may fit several organisations or none.

    Perth Glory
    West Coast Eagles
    Emirates Western Force
    Perth Wildcats
    Fremantle Dockers None of these

    Attributes:
    Elite
    Is energetic
    Has a strong positive corporate reputation
    Down to earth


    11.Based on your perceptions of the various sporting organisations in Western Australia, I'd like you to tell me which of the following statements you associate with each club. An attribute may fit several organisations or none.

    Perth Glory
    West Coast Eagles
    Emirates Western Force
    Perth Wildcats
    Fremantle Dockers None of these

    Attributes:
    Inspirational
    Accessible
    Innovative
    Supports the local WA grass roots competition


    12. Thinking about your feelings towards the Emirates Western Force, to what extent do you agree or disagree with these statements?
    I am proud to support the Emirates Western Force
    I feel valued as a member of the Emirates Western Force
    I feel familiar with the club and the players
    There is a sense of community amongst members and supporters of the club

    13.How many home games did you attend this season?

    14.We'd now like you to rate your satisfaction with various aspects of your experience as a member of the Emirates Western Force.
    The communication you may have received from the Emirates Western Force
    The quality of merchandise
    The price of merchandise
    The availability of merchandise
    The whole game day experience
    The pre-game atmosphere
    The pre-game entertainment
    The atmosphere during the game
    The half time entertainment
    The quality of the seating
    The performance of the team on the field
    The behaviour and conduct of the players off the field
    Value for money
    How would you rate your satisfaction in terms of the Emirates Western Force meeting your needs?

    15.How could they better meet your needs?

    16.Where have you heard or seen something about the Emirates Western Force?
    (Choose all that apply)
    Newspaper / press ads
    TV - ads
    TV – news item
    Radio ads
    Radio interview
    Billboards / signage
    Internet
    Word of mouth
    Direct mail/email
    Don't know / can't remember

    17.This year, did you:
    Visit the Emirates Western Force website?
    Watch the Emirates Western Force on pay TV?
    Watch Super 14 rugby on pay TV?
    Watch any Super 14 matches at a pub?

    18. Approximately how many times did you watch a Super 14 match at a pub this year?

    19. In 2007, how likely or unlikely are you to
    Renew your membership for the Emirates Western Force?
    Upgrade your membership
    Downgrade your membership
    Recommend membership to a friend or family member

    20.Which, if any of the following statements apply to you?
    I play or have played Rugby
    A member of my family plays or has played Rugby
    I have watched Rugby on TV
    I have attended Rugby Tests or professional matches
    I am interested in local club Rugby
    I would be interested in attending a local 7's tournament
    None of the above

    What is your country of origin? (Make a note of your state of origin also if you do this survey)


    Thats about it apart from a few general demographic questions and contact questions:

    To assist the Emirates Western Force to better understand the needs of members and deliver a better overall membership experience, do you give permission for us to match elements of your survey responses back to your membership information?

    And would it be okay if we contacted you again in the future to conduct research on behalf of the Emirates Western Force?

    0 Not allowed! Not allowed!

  2. #2
    Legend Contributor Flamethrower's Avatar
    Join Date
    Nov 2005
    Location
    Shit Creek
    Posts
    5,097
    vCash
    5000000
    MO-vember Donator TWF Competition Winner! TWF Contributor!
    I love Questions 8,9,10 and11!!!

    Slam the Dorkers

    0 Not allowed! Not allowed!

Similar Threads

  1. Force Score bonus Point Win Over Cheetahs
    By Darren in forum Front Page News
    Replies: 9
    Last Post: 28-04-07, 20:31
  2. Replies: 5
    Last Post: 02-03-07, 12:45
  3. Western Force downed by Crusaders in Melbourne
    By RugbyWA in forum Front Page News
    Replies: 26
    Last Post: 22-01-07, 10:24
  4. Western Force Gold Complete Yamaha Sweep
    By RugbyWA in forum Front Page News
    Replies: 0
    Last Post: 19-08-06, 21:48

Tags for this Thread

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •