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Thread: What the.....Australia’s worst sports logo

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    Veteran Contributor normie's Avatar
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    Thumbs down What the.....Australia’s worst sports logo

    Australia’s worst sports logo: how low can they go?

    by
    Anthony Sharwood

    03Feb2010

    05:40am

    New A-League team The Melbourne Heart, who kick off in the 2010/11 season, have unveiled a shocking logo to match their unbelievably stupid team name.


    At least they’re consistent.

    The logo, which looks like an unironed pair of undies emblazoned with rugby posts, was designed by the “international brand design consultancy” Elmwood, who apparently have offices in loads of big important cities as well as Leeds, UK.

    Check it out above. Way to make people laugh at you in a crowded sporting market.As bad as the logo is, I still don’t know what’s worse: it or the team name.

    In my time as a writer for Alpha magazine I’ve come across some truly hilarious team names. Last year, while writing about anonymous Aussie sporting millionaires who play overseas, I discovered a Japanese baseball club Nippon Ham Fighters.

    Said it then and I’ll say it again now. Mmmmm. Fighting ham.

    Here in Australia, we trended away from your standard scary, vicious animals etc to more abstract team names in about the mid ’90s. Port Adelaide Power, with their weird lightning man logo, were one of the harbingers. At least they sound vaguely imposing.

    And the names just keep getting kookier. Today, in the Trans-Tasman netball league, we’ve got the Canterbury “Tactix” and the Central “Pulse”, who presumably intimidate opposition with their lentil-like fierceness.

    But the worst team names are always the ones named after emotions. America had the Philadelphia Soul Arena Football team (a failed indoor NFL spinoff). Perhaps the Soul were doomed from day one, given they were owned by Jon Bon Jovi who’s about as soulful as the Port Power are powerful.

    But back to the Heart. This is the daddy of bad names. This is a name so bad it makes iSnack 2.0 seem like a reasonably accurate description of brown goo.

    Presumably, the name is an oblique reference to Melbourne’s self-pronounced position as Australia’s sporting capital. As for the logo, well, here’s the word from the Heart PR department.

    “The logo is a contemporary interpretation of the traditional heraldic shield, incorporating the club’s initials, M and H, within a subtle stylised heart.”

    Uh-huh. Like I said, undies and rugby posts.

    Look, I know the trend in logos has gone all soft across the board, to the point where banks like ANZ and oil companies like BP look more like plant nurseries. But surely the heart could have been a little more tattoo parlour and a little less international brand design consultancy.

    And you know what I would’ve named the team? I would’ve called it something unmistakably Melbourne and unmistakably menacing. Like the “Melbourne King St 3am”. Or what about this beauty: “The Melbourne Carey”.

    http://www.thepunch.com.au/articles/...w-can-they-go/

    The Sharwood files: All Anthony's Punch posts here

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    Last edited by normie; 06-02-10 at 22:31. Reason: add the link to the story...

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    Champion Contributor jazza93's Avatar
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    That is just horrible, whoever is behind these new melbourne franchise's needs to be shot.

    I guess they are just trying to make a pathetic copy of that club from Scotland, but i doubt even the Scots will catch on.

    ---------- Post added at 22:46 ---------- Previous post was at 22:43 ----------


    "But back to the Heart. This is the daddy of bad names. This is a name so bad it makes iSnack 2.0 seem like a reasonably accurate description of brown goo."

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    Immortal Contributor shasta's Avatar
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    Hard to argue anything other than that name and logo are both spectacular brain farts.

    OTOH, I reckon our own cyclonic swan is one of the best I've seen anywhere. I really like the way it's incorporated in the jerseys too.

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    Champion Contributor tragic's Avatar
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    Heart. That's ... ummm... hmmm.... could it actually be worse? The Melbourne Kidneys. The Melbourne Medulla Oblongata. The Melbourne Sphincter.

    I wonder how much that cost them?

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    Quote Originally Posted by tragic View Post
    I wonder how much that cost them?
    All of their integrity maybe?

    It actually looks a little, at first glance at least, like the Dodge logo, wonder if they are angling for a ready made sponsor?

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    Your not kidding

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    Immortal GIGS20's Avatar
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    Quote Originally Posted by tragic View Post
    Heart. That's ... ummm... hmmm.... could it actually be worse? The Melbourne Kidneys. The Melbourne Medulla Oblongata. The Melbourne Sphincter.

    I wonder how much that cost them?
    Melbourne Bulbospongiosus
    Melbourne Corrugator Supercilii
    Melbourne Levator Labii Superioris alaeque nasi

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    C'mon the

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    Immortal Contributor shasta's Avatar
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    After all the adverse opinions they might suffer a failure of the Levator Menti. (I can Google with the best of 'em )

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    Champion Contributor tragic's Avatar
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    Quote Originally Posted by Burgs View Post
    All of their integrity maybe?
    As little as that?

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    (formerly known as Coach) Your Humble Servant Darren's Avatar
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    Just think of all teh bad headlines

    Broken Hearted
    Heart Attack
    Heart have Coronary
    Heart Ache
    I left my Heart in Sand Crabs Disco
    ./...

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    I'm just a little concerned as to Normie's taste in underwear

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    Veteran Contributor normie's Avatar
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    What underwear?

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    The ones you are comparing the logo too, wasn't suggesting you would actually be wearing any

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    Senior Player Contributor WaterBoy's Avatar
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    Quote Originally Posted by normie View Post
    Australia’s worst sports logo: how low can they go?


    The logo, which looks like an unironed pair of undies emblazoned with rugby posts, was designed by the “international brand design consultancy” Elmwood, who apparently have offices in loads of big important cities as well as Leeds, UK.

    I want to know who irons their undies or is ironed the norm?

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    Got to love the 'member profiles', have a look...

    http://www.dunsboroughdungbeetles.com/ Don't seem to have a webpage anymore so go to https://www.facebook.com/Dunsborough...tlesRugbyClub/

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    Veteran Contributor normie's Avatar
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    Quote Originally Posted by Burgs View Post
    The ones you are comparing the logo too, wasn't suggesting you would actually be wearing any
    memory lane ....long time ago I had monogrammed reggies with an old nickname....

    ---------- Post added at 21:07 ---------- Previous post was at 21:06 ----------

    Quote Originally Posted by WaterBoy View Post
    I want to know who irons their undies or is ironed the norm?
    just for clarification, WB, ironed or starched?

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