MyoQuip develops fundamentally innovative, rather than imitative, equipment for resistance training. Its focus is on:

Strength and muscle building exercises involving complex or multi-joint movements,

Full range activation of major muscle groups, and

Strength requirements specific to a particular sport

MyoQuip is committed to exploring and identifying areas where current strength-increasing technology is inadequate or nonexistent, as a basis for improving human performance.

MyoQuip machines are used by seven of the Super 14 franchises