Vodafone Joins Emirates Western Force

Tuesday, 31 January 2006


With less than two weeks to the start of the Tooheys New Super 14 season, the Emirates Western Force has kicked off 2006 with a major sponsorship partnership with Vodafone.

The sponsorship is part of a renewed three-year, multi million-dollar commitment to Australian rugby by Vodafone Australia.

In a first for Australian rugby, Vodafone will offer exclusive rugby content on Vodafone live!, including behind the scenes footage, interviews with players, match statistics and team updates.

Vodafone has a strong track record of supporting winning teams such as Ferrari and the Emirates Western Force believes it will make a major contribution to that winning culture.

RugbyWA chief executive Peter O'Meara said Vodafone had always been a big supporter of rugby and he was thrilled the company had renewed its ties with the game.

"The Emirates Western Force believes that its partnership with a national brand of Vodafone's stature, which has a reputation for supporting it sponsorships with strong promotional activity, will generate a positive result for us both," O'Meara said.

General Manager of Vodafone WA, Darren Hayes said; "Vodafone, like many of its customers, has been a passionate supporter of Australian rugby for many years and we are excited to renew our ties with the rugby community.

"We want to bring this sponsorship to life for our customers and rugby supporters. Whether it's on their handset or at the game we will deliver a bigger, better rugby experience."

Through this sponsorship Vodafone also plans to strengthen ties with businesses, well known supporters of rugby.

"The SOHO and SME markets are a key focus for growth in 2006. We are rapidly expanding our products and services and plan to relate the benefits of the mobile through this sponsorship," Hayes added.

Existing customers will also have access to 'money can't buy' rugby experiences through Vodafone's customer loyalty reward program, Delight.

The partnership, which lifts the level of corporate support for Rugby to an all-time high, sees Vodafone take up the exclusive telecommunications sponsorship of the Wallabies, ACT Brumbies, QLD Reds and the Emirates Western Force, as well as becoming the sleeve sponsor for the NSW Waratahs.