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In a radical attempt to get supporters through the door, the Crusaders have cut the price of their season tickets by as much as 60 per cent.
Chief Executive Hamish Riach announced the news on Thursday following a slightly poor turnout for their recent 28-20 Air New Zealand Cup trophy triumph over Wellington.
A newly-renovated and enlarged AMI Stadium is the carrot for Canterbury locals and with a season ticket priced as low as $3.69 per week, it is expected that their plan will have the desired effect when the Super 14 season begins in February
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