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![Not allowed!](images/buttons/up_dis.png)
Apple is refusing to compete on price with its rivals in the tablet market — it's pricing its new, smaller iPad well above the competition. Early this morning, the company revealed the iPad mini, with a screen that's about two-thirds the size of the full-size model, and said it will cost $369 and up.
Apple starts taking orders for the new model on Friday October 26, said marketing chief Phil Schiller at an event in San Jose, California. Wi-Fi-only models will be available on November 2. Later - a "couple of weeks" after November 2 - the company will start selling models capable of accessing "LTE", or 4G, mobile data networks in Australia.
The price fits into the Apple product lineup between the iPad 2 at $429 and the latest version of the iPod touch at $329. But company watchers had been expecting Apple to price the iPad mini at $US250 ($243) to $US300 ($292) to counter the threat of less expensive tablets like Amazon's Kindle Fire, which starts at $US159 ($154). Barnes & Noble's Nook HD and Google's Nexus 7 both start at $US199 ($193).
When pre-orders start on Friday, the iPad mini will be competing for the attention of gadget shoppers with the release of Windows 8, Microsoft's new operating system.
The screen of the iPad mini is 7.9 inches on the diagonal, making it larger than the 7-inch screens of the competitors. It also sports two cameras, on the front and on the back, which the competitors don't.
The iPad mini is as thin as a pencil and weighs 308 grams, half as much as the full-size iPad with its 9.7-inch screen, Schiller said.
The screen resolution is 1024 by 768 pixels, the same as the iPad 2 and a quarter of the resolution of the flagship iPad, which starts at $539.
"It's not just a shrunken-down iPad, it's an entirely new design," Schiller said.
Apple's late founder, Steve Jobs, attacked the whole idea of smaller tablets in his last appearance on a conference call with analysts, in October 2010.
"The reason we wouldn't make a 7-inch tablet isn't because we don't want to hit a price point. It's because we don't think you can make a great tablet with a 7-inch screen," Jobs said. "The 7-inch tablets are tweeners, too big to compete with a smartphone and too small to compete with an iPad."
Apple senior vice president Eddy Cue had a different opinion at the time. He had come to the conclusion that a 7-inch tablet would work well, and tried to convince Jobs that it was a product the company should pursue. In an internal email sent in January 2011, he said Jobs was starting to come around. The email surfaced as part of Apple's patent trial against Samsung this year. Jobs died last October.
Company watchers have been expecting the iPad mini for a year, and most of the details, except the price, had leaked out.
Full story here including an upgrade for the fourth generation full-size iPad
I really don't see the point tbh...
Especially seeing as apple are not going to compete on price. They are using the iPads and iPhones reputation to sell it as opposed to making it stand on it's own.
A cheap and what will be an effective strategy. But a lazy one
Posted via Mobile Device
Last edited by jono; 24-10-12 at 06:40.
Jobs will be turning in his grave..
I will stick with my Google Nexus 7, thank you very much.
It gets better and better the longer I own it the better it gets.
Exile
Port Macquarie
"Let me tell you something you already know. The world ain’t all sunshine and rainbows. It’s a very mean and nasty place and I don’t care how tough you are it will beat you to your knees and keep you there permanently if you let it. You, me, or nobody is gonna hit as hard as life. But it ain’t about how hard ya hit. It’s about how hard you can get hit and keep moving forward. How much you can take and keep moving forward. That’s how winning is done! Now if you know what you’re worth then go out and get what you’re worth. But ya gotta be willing to take the hits, and not pointing fingers saying you ain’t where you wanna be because of him, or her, or anybody! Cowards do that and that ain’t you! You’re better than that!" - Rocky Balboa
Still no anti apple post from Happy yet.....
Posted via Mobile Device
I tried to resist just for you Jargs
F&*king stupid apple piece of $hit![]()
Chuck Norris has the greatest Poker-Face of all time. He won the 1983 World Series of Poker, despite holding only a Joker, a Get out of Jail Free Monopoly card, a 2 of clubs, 7 of spades and a green #4 card from the game Uno.
I agree with Happy![]()
80 Minutes, 15 Positions, No Protection, Wanna Ruck?
Ruck Me, Maul Me, Make Me Scrum!
Education is Important, but Rugby is Importanter!
I'll stick with my Samsung
Exile
Port Macquarie
"Let me tell you something you already know. The world ain’t all sunshine and rainbows. It’s a very mean and nasty place and I don’t care how tough you are it will beat you to your knees and keep you there permanently if you let it. You, me, or nobody is gonna hit as hard as life. But it ain’t about how hard ya hit. It’s about how hard you can get hit and keep moving forward. How much you can take and keep moving forward. That’s how winning is done! Now if you know what you’re worth then go out and get what you’re worth. But ya gotta be willing to take the hits, and not pointing fingers saying you ain’t where you wanna be because of him, or her, or anybody! Cowards do that and that ain’t you! You’re better than that!" - Rocky Balboa
Apple getting exciting about their size going DOWN a couple of inches - there's a new one![]()
Chuck Norris has the greatest Poker-Face of all time. He won the 1983 World Series of Poker, despite holding only a Joker, a Get out of Jail Free Monopoly card, a 2 of clubs, 7 of spades and a green #4 card from the game Uno.