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The Western Force has continued to grow its family of commercial partners with leading global education provider, Navitas, joining the club as a back-of-jersey sponsor for 2014.
The Western Australia-based educational, vocational and internship institution facilitates learning opportunities both in Australia and overseas, through a network of a number of the foremost tertiary and educational institutions across the globe.
Navitas initially began discussions with the Western Force as a potential front-of-jersey sponsor – as part of the club’s individual player sponsorship initiative – before also progressing to now be emblazoned on the back of each jersey across the entire squad.
Navitas will appear on the Western Force jersey – below each player number – with the brand to feature for the first time when the club kicks off its Asteron Life Super Rugby campaign against the NSW Waratahs in Sydney this Sunday (23 February)
Navitas will also feature on the starting hooker’s jersey (2).
RugbyWA CEO Mark Sinderberry said he was pleased to partner with another strong Western Australian institution.
“Our partnership with Navitas reaffirms our desire to continue to align ourselves with Western Australian businesses,” he said.
“We have a strong focus on being an active member of the Western Australian community, and we’re delighted to share this objective with an organisation like Navitas.
“We appreciate this show of support from Navitas – as we do for all our commercial partners – who will not only feature on the front of one of our jerseys, but the back of all of them as well, and we are determined to represent them well in 2014.”
Navitas CEO, Rod Jones, said his organisation was excited to be partnering with the Western Force.
“The concept of sponsoring just a single jersey was quite appealing for a company like Navitas which has never really sponsored sports teams before,” he said. “It gave us an opportunity as a leading WA-based company to help out a leading WA sports team with international profile without committing to multi-year contracts.”
“[However] we realised the benefits of providing a bit more support would be worthwhile and were pleased to commit to a higher level package for 2014. We are hopeful that with a greater level of local support the Western Force can represent Western Australia with even greater distinction in season 2014.”
To find out more about Navitas, visit www.navitas.com.
80 Minutes, 15 Positions, No Protection, Wanna Ruck?
Ruck Me, Maul Me, Make Me Scrum!
Education is Important, but Rugby is Importanter!
That's fantastic news! Well done RWA, and thank you Navitas :-))
P.S. They picked the best starting jersey too IMHO![]()
Dear Lord, if you give us back Johnny Cash, we'll give you Justin Bieber.
Great News, Welcome on board Navitas, much appreciated.
Simon Cron: “People talk about winning and losing all the time and they are critical, but there’s a process to get into and it’s the ability to stay present, do your job and execute skills under pressure.”
Take away the corporate spin and I'd be curious to find out what stopped them from buying the front of jersey naming rights
Good on you Navitas!!!
That hole in the Forces finances that was reported by eastern states media early in the year with Emirates departing seems to be closing rapidly.
Generally speaking you aren’t learning much if your lips are moving!!!
"The main difference between playing League and Union is that now I get my hangovers on Monday instead of Sunday - Tom David
Welcome on board Navitas! Great to have a WA company and well done to TWF.
May the FORCE be with you!