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I was thinking until I read that, that Clarke may have been ill-advised to offer the broadcasters the option of picking and choosing which content they want to pay for, but maybe that's his cunning plan. He knows some of the drivel he's thrown up will be a disastrous waste of money that no broadcaster in their right minds would back, so he's basically waiting for them to offer nothing for those bits in order to cover his ass in not bothering to build a national club championship etc.