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You think there market research would have told them people don't like having to pay for something they don't want (stan) to get something they do (stan sport). That was Foxtels old approach, split there streaming packages into different areas and charged a fee for each. The market rejected it for netflix etc. Foxtel then brought out binge.
One would have thought the smart money would be in the McDonald's model...$10 extra if you already have Stan, $15 for sport alone, so only $5 extra to upsize to all the rest of the content...
That's a really clever option, but I reckon nine are doing it this way because they're happy to get the smaller number of people (like me) who will pay that amount for the rugby and nothing elseThey might even pick up a couple in jargs camp, who will keep kayo because they watch a metric shit ton of sport and also get Stan because sport is what they watchThey'll bitch about the price, but many will pay.
C'mon the
I thought a smart strategy would be to promote Rugby with the FTA game opening with a decent highlights package of the previous week. Fees pretty much as above, with an extra incentive of, say $15 a month on a yearly contract, for all content all year, assuming that would also include NZ Comps.
"The main difference between playing League and Union is that now I get my hangovers on Monday instead of Sunday - Tom David
Perhaps another way of looking at this
Household A. Signs up for Stan+Stan Sport. Who shares LogIn Code with Household B.
Household B. Signs up for Kayo. Who shares LogIn Code with Household A.
Sure - it ain't perfect. But its the best option for a crappy situation.
Exile
Port Macquarie
"Let me tell you something you already know. The world ain’t all sunshine and rainbows. It’s a very mean and nasty place and I don’t care how tough you are it will beat you to your knees and keep you there permanently if you let it. You, me, or nobody is gonna hit as hard as life. But it ain’t about how hard ya hit. It’s about how hard you can get hit and keep moving forward. How much you can take and keep moving forward. That’s how winning is done! Now if you know what you’re worth then go out and get what you’re worth. But ya gotta be willing to take the hits, and not pointing fingers saying you ain’t where you wanna be because of him, or her, or anybody! Cowards do that and that ain’t you! You’re better than that!" - Rocky Balboa
Exile
Port Macquarie
"Let me tell you something you already know. The world ain’t all sunshine and rainbows. It’s a very mean and nasty place and I don’t care how tough you are it will beat you to your knees and keep you there permanently if you let it. You, me, or nobody is gonna hit as hard as life. But it ain’t about how hard ya hit. It’s about how hard you can get hit and keep moving forward. How much you can take and keep moving forward. That’s how winning is done! Now if you know what you’re worth then go out and get what you’re worth. But ya gotta be willing to take the hits, and not pointing fingers saying you ain’t where you wanna be because of him, or her, or anybody! Cowards do that and that ain’t you! You’re better than that!" - Rocky Balboa
I watch alot of cricket so would not want to give up Kayo and get Stan. I'm not interested in Shute shield or any other interstate rugby. At the moment I'm getting Kayo for free with Alinta gas. The Stan package doesn't look like a good deal for me
I saw the latest news about the NAB today. Talk about the gift that keeps on giving. What a cultural legacy to leave behind wherever you go.
'I may be a Senator but I am not stupid'
https://omny.fm/shows/the-alan-jones-breakfast-show/cameron-clyne
Link to Senate Report http://www.aph.gov.au/senate_ca
https://www.change.org/p/rugby-australia-petition-for-cameron-clyne-to-resign-as-chairman-of-the-rugby-australia-board
Banks are horrible institutions consumed with greed.
That's not news.