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It's not so much that they're doing what they have to do for their sport, just that they MUST realise that Subiaco is not and will not be a suitable rectangular sports venue, and any attempts to make it so will short-change all the other sports that will get stuck there for years to come.
They are more than entitled to spruik for their sport, which already enjoys a dominant position, and frankly, shouldn't rely on short-changing the other codes to sure up their position. Argue for improvements to a football/AFL stadium for footballs/AFLs sake- if it were in FFA/ Football Wests best interests, they can say so on their own.