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There is a lot more money to be made for the whole system with a team based in Melbourne (if they can get the product right, which the Rebels are a shamozzle) basically because it is a bigger city with more national headquarters of companies and more population.
I've heard some interesting stuff recently about the Force's previous interaction with sponsors - not all great, but the future is the most important thing.
The more we look at what we are right now and focus in on what can be achieved with Western Australia's support the better...