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He's always done that though. For me, it says as much about his ego and his desire to advance his "brand", not to mention increase his crowd-pulling worth for his own contract negotiation purposes, as it does about his commitment to a club or its fans. He was exactly the same at the Force but then turned out to be a little shit come contract negotiation time & showed no loyalty whatsoever to all the 'adoring fans' he'd ingratiated himself with.
Quade Cooper is the same in terms of the huge amount of time he spends interacting with fans, but he seems to be much more genuine in that he doesn't appear to be trying to advance himself and his "brand" by doing it and is loyal to those fans come contract re-negotiation time.
Just my take on things.