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Hey everyone,
I have to get this interview completed by 10 members of the public via electronic word-of-mouth. The topic relates to how electronic word-of-mouth influences consumers' evaluation and decision making. Our topic is wine and holiday destinations so I thought as this is an online community of people that are likely to drink wine etc it would be a good place to post it. If you could please respond under each questions in another colour font it would be very much appreciated. The survey should not take too long at alll. If you would prefer to respond in private just PM me your answers.
Thanks in advance.
How electronic word-of-mouth platforms influence the evaluation and decision making of consumers in relation to travel destinations and wine:
Holiday Destinations:
1) Where was the last place you went on holiday?
2) Did something you read on the internet influence your decision to go there?
a. (if yes) What did it say? Why did this influence you?
b. (if no) Did you make your decision based on friends’/family recommendations or the travel agency?
i. Would you use internet reviews in the future? Why?
3) When you got back from your holiday, did you post anything on the internet (Facebook, blogs or forums)?
a. (if yes) What did you say? Why did you say it?
b. (if yes) Which platform did you post on? Why did you choose this platform?
c. (if no) Would you in future? Why?
4) Roughly to what extent did the online review affect/influence your decision to travel?
5) Do you know anyone that has gone to the destination you went to after you? Did you influence their decision?
6) If you really enjoyed a holiday, and someone was unsure whether or not to go, what would you say to persuade them?
a. Would you use online reviews to support your opinion?
Wine:
1) Roughly how often do you drink wine?
2) What type of wine (red, white, sparkling etc) do you drink the most? Why?
3) Have you ever tried a new wine after reading something on the internet?
a. (if yes) What did it say? Why did this influence you?
b. (if yes) How much weighting did you give the comment in your purchase decision?
c. (if yes) Did you read more than one review?
i. (if yes) Were there more positive than negative reviews?
d. (if no) If you read a good review would you be more inclined to buy it? Why?
4) Has anything you have read on the internet made you steer away from a type of wine? Elaborate.
5) After having a really good bottle of wine have you ever recommended it online?
a. (if yes) What did you say? Why did you say it?
b. (if yes) What platform did you use? Why?
c. (if no) Would you in the future?
6) Have any of your friends come back and told you that they tried a wine after your recommendation?
a. (if yes) What did they say about it?