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The Queensland Reds have announced a major new sponsorship deal with a world renowned company that is a leader in its field – mirroring the objectives on the Reds in 2011.
Volvo Cars is now an Elite Sponsor with the Reds including sleeve branding rights. The deal follows a successful 2010 sponsorship agreement with Volvo on a local level.
Reds Head Coach, and Volvo driver, Ewen McKenzie said they were very pleased that Volvo, an innovative motoring company known for cutting edge design and ground breaking technology, recognised the value of the Reds in the Super Rugby competition.
“Volvo Cars is a dynamic and innovative brand. The Reds value all those things and we hope to translate our approach to a winning year in 2011 with Volvo Cars on the team. Volvo Cars is a highly respected, global brand and a market leader in its field – something Queensland Rugby and the Reds aspire to be.”
The deal with Volvo Cars means that it will not only be partnering with The Reds in Super Rugby but also have major involvement in other levels of the game.
Volvo Car Australia’s Greg Bosnich said the company embraced the opportunity to become heavily involved in the Code. “Rugby is a great fit for Volvo Cars. Our association with Queensland Rugby and the Reds is an exciting one that will see Volvo Cars partner with not only the Reds but importantly connect with rugby at the grassroots community level.”
The deal includes naming rights to the Queensland Referees and the Queensland Schoolboys Open Championships as well as the Queensland Schoolboys Team.
McKenzie said Volvo Cars and Queensland Rugby both have a loyal supporter base with Volvo owners embracing the ‘Volvo for Life’ philosophy while Queensland supporters were definitely ‘Reds for Life.’
Dear Lord, if you give us back Johnny Cash, we'll give you Justin Bieber.
do they go well under water?
Can see Mckenzie in a Volvo
61 years between Grand SlamsWas the wait worth it - Ya betta baby
with a hat
Wot type of hat ????
61 years between Grand SlamsWas the wait worth it - Ya betta baby
St George will be announced as the new elite sponsor tommorow
Hope the Reds board has done a due diligence on these companies, got personal guarantees from the directors including all associated companies and their subsidiaries and investigate if there has ever been any person ripped off by them.
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is this some kind of firepower reference?
I assume Volvo are still on board as a Force sleeve sponsor, so good on them, getting more involved in the sport, also means that they are likely to stick with us for a while longer at least.
Simon Cron: “People talk about winning and losing all the time and they are critical, but there’s a process to get into and it’s the ability to stay present, do your job and execute skills under pressure.”
^^^
smart of St George to get on team a board on the rise..
3 new major sponsors in a week, CUB, Volvo and St George
true, true - the crying shame is the sponsors being replaced.
Dear Lord, if you give us back Johnny Cash, we'll give you Justin Bieber.