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From FoxSports (of course...why wouldn't they plug this?)
ARU incensed by free-to-air
July 27, 2006
CHANNEL 7 has angered the Australian Rugby Union with its decision to broadcast Saturday night's Bledisloe Cup Test after midnight in Melbourne and Adelaide.
ARU chief executive Gary Flowers is incensed that its own free-to-air broadcaster has decided to delay coverage of the showpiece match until after timeless classic The Sound of Music.
Flowers said the decision robbed hundreds of thousands of rugby fans of the chance to see Australia take on New Zealand in one of biggest sporting events of the year.
"The Bledisloe Cup is one of the most anticipated events on Australia's sporting calendar, but Channel Seven in Melbourne and Adelaide have decided to broadcast the match at five minutes past midnight," he said today.
"Instead of showing the match live, they are showing the umpteenth re-run of The Sound of Music.
"It is extremely disappointing for the ARU because we have worked very closely with the State unions and the State governments, and we have been very successful in growing the game in Victoria and South Australia.
"We have been taking annual Test matches to Melbourne for the past decade, and every year the appetite for the game grows.
"You only have to look at the world-record crowd that was set for the Commonwealth Games sevens (tournament) to realise there is a hunger for rugby in Melbourne.
"It is just unfortunate that our own free-to-air broadcaster does not have the same level of commitment to growing the game.
"This is extremely frustrating for fans who have every right to be angry with Channel Seven.
"It was disappointing enough that the match was originally scheduled for 10:30pm, but to push it to after midnight is insulting.
"I can only encourage rugby fans to call Channel Seven in Melbourne and Adelaide and make their voice heard.
"We have a very good relationship with Channel Seven management, and normally we would not speak out publicly against them.
"However, in this case, we could not let our disappointment go unspoken."