Originally Posted by
Sheikh
Well, there is a financial industry belief that you have to speculate to accumulate; so when your company is about to go down the tubes, you might as well organise sponsorship of a major sports team (especially one which doesn't do due diligence) as the resulting boost in interest could bring in enough money to cover your sponsorship and keep the company afloat. And if this doesn't work, your company goes bust anyway and you've lost nothing.
I wonder how much it costs to advertise on the back leg of a team's rugby shorts, anyway? Not a huge amount, I'd wager.