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Thread: New front shirt sponsor: a Force in road saftey

  1. #1
    Champion Tazzmania's Avatar
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    New front shirt sponsor: a Force in road saftey

    The Western Force today announced the signing of the Road Safety Commission as naming rights partner for the 2017 Super Rugby season.

    The $1.5 million partnership deal offers an opportunity for road safety messages and issues to reach the Western Australian rugby community. The partnership is effective immediately and the Western Force will run out in Round One against the Waratahs with the Road Safety logo proudly displayed on the front of jersey.

    The partnership is confirmed for one year with a three-year renewal option to cover the existing broadcast agreements. The renewal will be based on the success of key performance indicators agreed upon by both parties, which includes players and coaching staff serving as road safety ambassadors and provide up to 1,200 hours of service in support of road safety within the community or through the media.

    Western Force CEO Mark Sinderberry says that the signing of the Road Safety Commission is an important one for the club and provides a strong footing for the future of rugby in WA.

    “This a partnership that our whole organisation including the Western Force players, coaches, staff, members, our other partners and the wider rugby community will get behind.

    “The partnership with the Road Safety Commission is significant and goes some way to under-pinning the revenues of the Western Force for the future, and just as importantly allows us to play a role in the wider community to help address the problems we collectively face with cars, young people and road safety.”

    The HON Liza Harvey MLA Deputy Premier; Minister for Police; Road safety; Training and Workforce Development; Women’s Interests says the partnership is a terrific way to spread the road safety message throughout the rugby community.

    “We are gaining a partnership with the Western Force, we are getting a partnership in road safety, which will allow us to connect with a very important target market for us, with respect to road safety outcomes.

    “Sport gives us the opportunity to speak directly to that target market and through this sponsorship deal with the Western Force, we’ll be able to reach out to our regional communities where last year the regional areas are where we had the worst results in regards to road safety.

    “We’re very pleased to have this partnership with the Western Force, being a rugby girl myself I’m particularly happy to see road safety front and centre.”

    Shirt Sponsor

    Great to see west Australian gov getting behind the Force

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    The Force Onwards and Upwards

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    Force sign naming rights sponsor for 2017

    The Western Force today announced the signing of the Road Safety Commission as naming rights partner for the 2017 Super Rugby season.

    The $1.5 million partnership deal offers an opportunity for road safety messages and issues to reach the Western Australian rugby community. The partnership is effective immediately and the Western Force will run out in Round One against the Waratahs with the Road Safety logo proudly displayed on the front of jersey.

    The partnership is confirmed for one year with a three-year renewal option to cover the existing broadcast agreements. The renewal will be based on the success of key performance indicators agreed upon by both parties, which includes players and coaching staff serving as road safety ambassadors and provide up to 1,200 hours of service in support of road safety within the community or through the media.

    Western Force CEO Mark Sinderberry says that the signing of the Road Safety Commission is an important one for the club and provides a strong footing for the future of rugby in WA.

    “This a partnership that our whole organisation including the Western Force players, coaches, staff, members, our other partners and the wider rugby community will get behind.

    “The partnership with the Road Safety Commission is significant and goes some way to under-pinning the revenues of the Western Force for the future, and just as importantly allows us to play a role in the wider community to help address the problems we collectively face with cars, young people and road safety.”

    The HON Liza Harvey MLA Deputy Premier; Minister for Police; Road safety; Training and Workforce Development; Women’s Interests says the partnership is a terrific way to spread the road safety message throughout the rugby community.

    “We are gaining a partnership with the Western Force, we are getting a partnership in road safety, which will allow us to connect with a very important target market for us, with respect to road safety outcomes.

    “Sport gives us the opportunity to speak directly to that target market and through this sponsorship deal with the Western Force, we’ll be able to reach out to our regional communities where last year the regional areas are where we had the worst results in regards to road safety.

    “We’re very pleased to have this partnership with the Western Force, being a rugby girl myself I’m particularly happy to see road safety front and centre.”
    https://www.westernforce.com.au/arti...ety-commission

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  3. #3
    Champion Tazzmania's Avatar
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    Great to see the Western Australian government getting behind the Force.

    This is a great sponsorship to get behind us as it is a vital message and affects us all.

    Great to see Lisa Harvey's colour co-ordination matching the Force blue

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    Last edited by Tazzmania; 31-01-17 at 11:55.
    The Force Onwards and Upwards

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    Veteran Contributor Alison's Avatar
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    TWF Contributor!
    Well done for getting it signed and sealed before 'caretaker' kicks in tomorrow for the March election!

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    I may be wrong...but I highly doubt it, because I'm an Alison
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    Finally we will look respectable!

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    Immortal jargan83's Avatar
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    Quote Originally Posted by yungfen View Post
    Finally we will look respectable!
    Agreed.

    The individual sponsors were great while they were needed but it made the Force look far from a professional outfit.

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    Champion Tazzmania's Avatar
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    WESTERN Force have received a $1.5 million lifeline

    WESTERN Force have received a $1.5 million lifeline in a sponsorship deal with the State Government that sees the Road Safety Commission their naming rights partner for the 2017 Super Rugby season.
    The front-of-jumper sponsorship is the biggest 12-month deal signed by an Australian Super Rugby franchise and has a three-year rollover renewal option.
    Speculation has surrounded the Force’s future since an independent review made recommendations including reducing the number of teams.
    However, it has emerged that the current 18-team format is likely to remain in place until the end of the 2020 broadcast deal.
    The club was effectively taken by the Australian Rugby Union last year in a move that lifted a multi-million dollar debt from the franchise’s shoulders and saved them from falling into a bigger financial hole. Players and staff became employees of the ARU.
    Soon after they launched the “Save The Force” campaign selling shares that are expected to raise $5 million and turn the franchise into Australia’s biggest fan-owned club.
    Force chief executive Mark Sinderberry said the deal put the club on a strong footing.
    “It’s put us in a good place that’s for sure,” Sinderberry said.
    “This goes a long way to supporting our revenue base that we need to run rugby in this state.
    “This fills a hole in terms of our sponsorship targets.
    “From the ARU perspective all those are good messages in terms of what’s happening to rugby in the state.
    “If we take care of ourselves and make sure we are performing and keep growing the game in Western Australia then we will be in a good place
    “The partnership with the Road Safety Commission is significant and goes some way to under-pinning the revenues of the Western Force for the future, and just as importantly allows us to play a role in the wider community to help address the problems we collectively face with cars, young people and road safety.”

    Under the deal players and coaching staff must carry out 1200 hours community work as road safety ambassadors.
    Western Force and Wallabies winger Dane Haylett-Petty said: “It’s massive for us, it secures our future and along with that it allows us to drive the message of road safety.”





    Perth Now

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    The Force Onwards and Upwards

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    And if the Perth Now claim that it is "The front-of-jumper sponsorship is the biggest 12-month deal signed by an Australian Super Rugby franchise and has a three-year rollover renewal option.", it is a very good deal for us.


    http://www.perthnow.com.au/sport/new...1e038298ab0613

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    (a.k.a. Mr Pinkbits) Stone Cold's Avatar
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    Excellent news. Here's hoping we can all have a safe year on the roads!

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    coz Stone Cold says so

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    This tells the ARU and SANZAAR that we are a)Financial and b) supported by the local government.
    Extra money means better training and support which will result in winning games, bringing back the 'fair weather' supporters which will further increase the coffers.
    This should only get better with the shares in the Force giving more money.
    A sound financial footing is the best way to convince the ARU that other teams that are more of a strain on the ARU's pocket book should be looked to be cut first if there is any pruning to be done.

    Personally I think it would be a step backwards to cut any Australian team.

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    Player antiussentiment's Avatar
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    It's a lucky thing we have a state election looming.
    ~ phew ~

    Though I'm actually totally behind this sponsorship idea. I spend a good deal of time on the roads driving from job to job. Now it may just be my imagination, but I recon I see about 4-5 people running RED lights every day. Once upon a time it was a noticeable thing that made me go "CRIKEY!" Now it's "Oh, there's another one"..

    I did laugh at the demographic they mentioned in the announcement though. Why did they not just say "Men are a danger on the road!"..
    ~ laughs ~

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    cheers auss...
    fabricarti diem punc

  12. #12
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    Western Force land most lucrative sponsorship in Australian Super Rugby


    Western Force have received a $1.5 million lifeline in a sponsorship deal with the State Government that sees the Road Safety Commission their naming rights partner for the 2017 Super Rugby season.
    The front-of-jumper sponsorship is the biggest 12-month deal signed by an Australian Super Rugby franchise and has a three-year roll over renewal option.
    Speculation has surrounded the Force’s future since an independent review made recommendations including reducing the number of teams.
    However, it has emerged that the current 18-team format is likely to remain in place until the end of the 2020 broadcast deal.
    The club was effectively taken over by the Australian Rugby Union last year in a move that lifted a multi-million dollar debt from the franchise’s shoulders and saved them from falling into a bigger financial hole. Players and staff became employees of the ARU.
    Soon after they launched the “Save The Force” campaign selling shares that are expected to raise $5 million and turn the franchise into Australia’s biggest fan-owned club.
    Force chief executive Mark Sinderberry said the deal put the club on a strong footing.
    “It’s put us in a good place that’s for sure,” Sinderberry said.
    “This goes a long way to supporting our revenue base that we need to run rugby in this state.
    “This fills a hole in terms of our sponsorship targets.
    “From the ARU perspective all those are good messages in terms of what’s happening to rugby in the state.
    “If we take care of ourselves and make sure we are performing and keep growing the game in Western Australia then we will be in a good place
    “The partnership with the Road Safety Commission is significant and goes some way to under-pinning the revenues of the Western Force for the future, and just as importantly allows us to play a role in the wider community to help address the problems we collectively face with cars, young people and road safety.”
    Under the deal players and coaching staff must carry out 1200 hours community work as road safety ambassadors.
    Western Force and Wallabies winger Dane Haylett-Petty said: “It’s massive for us, it secures our future and along with that it allows us to drive the message of road safety.”

    The West


    Both The West and Perth Now have the same story I forgot they are now one, but at least we are geting coverage and postive coverage at that

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    The Force Onwards and Upwards

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    Veteran beige's Avatar
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    Great news!

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    Legend Contributor slomo's Avatar
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    Great news, congratulations to all involved in getting the deal over the line!..

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