The Western Force today announced the signing of the Road Safety Commission as naming rights partner for the 2017 Super Rugby season.
The $1.5 million partnership deal offers an opportunity for road safety messages and issues to reach the Western Australian rugby community. The partnership is effective immediately and the Western Force will run out in Round One against the Waratahs with the Road Safety logo proudly displayed on the front of jersey.
The partnership is confirmed for one year with a three-year renewal option to cover the existing broadcast agreements. The renewal will be based on the success of key performance indicators agreed upon by both parties, which includes players and coaching staff serving as road safety ambassadors and provide up to 1,200 hours of service in support of road safety within the community or through the media.
Western Force CEO Mark Sinderberry says that the signing of the Road Safety Commission is an important one for the club and provides a strong footing for the future of rugby in WA.
“This a partnership that our whole organisation including the Western Force players, coaches, staff, members, our other partners and the wider rugby community will get behind.
“The partnership with the Road Safety Commission is significant and goes some way to under-pinning the revenues of the Western Force for the future, and just as importantly allows us to play a role in the wider community to help address the problems we collectively face with cars, young people and road safety.”
The HON Liza Harvey MLA Deputy Premier; Minister for Police; Road safety; Training and Workforce Development; Women’s Interests says the partnership is a terrific way to spread the road safety message throughout the rugby community.
“We are gaining a partnership with the Western Force, we are getting a partnership in road safety, which will allow us to connect with a very important target market for us, with respect to road safety outcomes.
“Sport gives us the opportunity to speak directly to that target market and through this sponsorship deal with the Western Force, we’ll be able to reach out to our regional communities where last year the regional areas are where we had the worst results in regards to road safety.
“We’re very pleased to have this partnership with the Western Force, being a rugby girl myself I’m particularly happy to see road safety front and centre.”
Great to see west Australian gov getting behind the Force