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The more things change...
The new European Rugby Champions Cup is set to be sponsored by the same company which backed the competition it replaced.
According to a report in The Rugby Paper Heineken, who were the long-term title sponsors of the previous European rugby competition, will splash out around £4m-a-year to be associated with the European Rugby Champions Cup.
Read more: http://www.planetrugby.com/story/0,2...388434,00.html