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Thread: Western Force scrapes barrel to boost stocks for next season

  1. #1
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    Western Force scrapes barrel to boost stocks for next season

    Western Force scrapes barrel to boost stocks for next season
    DALE GRANGER PERTHNOW JUNE 22, 2013 10:00PM




    HARD YARDS: Western Force CEO Mark Sinderberry is looking for improvement. Source: The Australian

    WESTERN Force chief executive Mark Sinderberry says finishing bottom of the Australian Conference will be unacceptable for the Perth club, but results this year are consistent with realistic expectations he had of Australia's "least talented" Super Rugby squad.

    For the second season in succession the Force will finish bottom of the Australian Conference, unless they bank all five points at home to the high-riding Brumbies next month, without the Rebels taking a single point from their home game to the Highlanders.

    Sinderberry, now just four months into the job after holding the reins in Canberra and at Saracens in the UK, said the Force were "about where we thought we would be" when he took the job.

    "Part of what we did was look at it on paper," he said.

    "Talent-wise we had to acknowledge we were the least talented of the five (Australian) teams. On top of that you add a new coach (Michael Foley) and all the problems of the past. We are about where I thought we would be."

    Sinderberry said financial constraints linked to the possibility that the club's jersey sponsor, Emirates Airlines, might only renew its support in a diluted capacity had created challenges for a club hard hit by the departure of stars James O'Connor and David Pocock and the retirement of Wallaby centurion Nathan Sharpe.

    This has forced the club to hunt for bargain buys, luring mostly second-string players from rivals to Perth with a point to prove, as reflected in the CVs of three South Africans signed this week.

    Stormers tighthead prop Chris Heiberg, with one Super Rugby cap to his name, and outside centre Marcel Brache, are both effectively third-tier Vodacom Cup players in South Africa.

    But Bulls lock Wilhelm Steenkamp, with 53 Super Rugby caps, is a pedigreed prospect.

    "A lot of it is about earning respect as a sporting organisation in Australia. In order to do that it is important we set up an environment where people know they are going to come and be developed and be better people as a result," Sinderberry said.

    Eight years on from start-up, Sinderberry said a club that once boasted global rugby headline stars Matt Giteau, Pocock, O'Connor and Sharpe, was virtually back to square one.

    "Eight years on there is no legacy from that involvement and it's almost like starting again," he said. "But we've got to do it within the financial constraints we are operating under.

    "There is no sugar daddy and we are not where we were eight years ago with all the initial excitement. What we do know is the supporters are out there. If we continue to build, that support will come back."

    Sinderberry said it looked likely Wallaby Nick Cummins would leave as the Force could not meet the salary his agent said was offered in France.

    While negotiations continue with Emirates, he added: "I am confident they will be involved at some level."

    Despite losing players, Sinderberry said the re-signing of star young centre Kyle Godwin and the return of Brumbies wing Zach Holmes to Perth were bright lights. He was also encouraged by the 35,000 crowd for the Force's game against the British Lions, but stopped short of admitting the club should have played its strongest possible team for an historic occasion.

    http://www.perthnow.com.au/sport/rug...-1226668041012

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    Senior Player Contributor Cowboy's Avatar
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    Well ha isn't sugar coating things is he?

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    Senior Player Hoolly Doolly's Avatar
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    Honeybadger lost eh. ARU couldn't give him a extra top up like they do with the entire nsw squad?

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    Champion valzc's Avatar
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    Too right! This really pisses me off! All the leniancy and help given to the Tahs and Brumbies for retaining and paying up big name players - it's an absolutely cycnical attitude by the ARU!

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    Champion Tazzmania's Avatar
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    ... and we get weaker and weaker if we cannot even keep our fringe Wallabies

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    The Force Onwards and Upwards

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    Immortal jargan83's Avatar
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    Quote Originally Posted by Cowboy View Post
    Well ha isn't sugar coating things is he?
    With 37 wins from 116 starts there is not exactly a lot to sugar coat

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    Last edited by jargan83; 23-06-13 at 17:58. Reason: Forgot to add this season - doesn't make it much better

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    Legend Contributor Alison's Avatar
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    Quote Originally Posted by valzc View Post
    Too right! This really pisses me off! All the leniancy and help given to the Tahs and Brumbies for retaining and paying up big name players - it's an absolutely cycnical attitude by the ARU!
    Not to mention the Rebels....

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    Proudly Western Australian; Proudly supporting Western Australian rugby

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    If supporters filled NIB win, lose or draw and backed the force in these tough times, we'd have the coin to keep honey badger.

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    Veteran SNOB's Avatar
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    We are going to need to see some major improvement next year. We will just have to hope "our fringe "players can sep up to the mark.

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    May the FORCE be with you!

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    Immortal Contributor jono's Avatar
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    Quote Originally Posted by SNOB View Post
    We are going to need to see some major improvement next year. We will just have to hope "our fringe "players can sep up to the mark.
    the reds did it. everyone was expecting them to be shit forever after barnes abandoned them.
    the force can do it as well. unfortunately the only question is when...

    we're not as big of an embarrassment as the Dockers yet, so that's still something!

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    Immortal jargan83's Avatar
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    Quote Originally Posted by jono View Post
    we're not as big of an embarrassment as the Dockers yet, so that's still something!
    Played finals after 8 years at least and currently at the pointy end of the ladder

    As opposed to the Force....

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  12. #12
    Immortal Contributor jono's Avatar
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    Quote Originally Posted by jargan83 View Post
    Played finals after 8 years at least and currently at the pointy end of the ladder

    As opposed to the Force....
    I'm sure it was longer than that for their first finals appearance
    Posted via Mobile Device

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  13. #13
    Immortal jargan83's Avatar
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    Quote Originally Posted by jono View Post
    I'm sure it was longer than that for their first finals appearance
    Posted via Mobile Device
    2003 vs Essendon at Subiaco Oval

    9Th season sorry not 8

    The Force are currently playing their 8th season

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  14. #14
    Immortal Contributor jono's Avatar
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    Quote Originally Posted by jargan83 View Post
    2003 vs Essendon at Subiaco Oval

    9Th season sorry not 8

    The Force are currently playing their 8th season
    Really 9th only?
    We better make some swift progress next year...
    Posted via Mobile Device

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  15. #15
    Champion NTT's Avatar
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    All the more reason for a 3rd tier comp and a Force academy.

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