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The Emirates Western Force will take on a new look in 2012 with internationally acclaimed apparel company KooGa partnering with the club for the next three seasons.
KooGa are well established in the rugby market with their association with the Wallabies as well as the Queensland Reds and Melbourne Rebels making them the dominant supplier of quality playing and training kit in Australia.
The Emirates Western Force will proudly wear an all-new home and alternate strip next season. While the design will be a fresh approach, the club’s traditional ‘ocean blue’, which is a defining characteristic of the Emirates Western Force, will feature prominently across the entire playing kit.
KooGa Managing Director Tyron Brant said working with a new franchise presented wonderful opportunities to create an exciting apparel range and is delighted with the outcomes the partnership with the Emirates Western Force has achieved already.
“Having recently set up offices in WA it was vital for us to form a partnership with not only a professional sporting team but also a team that has significant roots in community sport,” Mr Brant said.
“Culturally we wanted to partner with a club that is young and exciting with a fan base that is loyal to the brand and what it stands for.
“The Emirates Western Force ticked all these boxes and it has been an absolute pleasure working with the team so far.
“We firmly believe that the Force will make a significant impact in Super Rugby over the next three years and are looking forward to the journey together.”
As the Emirates Western Force pre-season kicked into gear today players were delighted to receive their new training apparel and have been impressed with the look and feel of the kit.
RugbyWA CEO Vern Reid said KooGa’s rise into an internationally recognised brand while retaining a uniquely Australian feel was very much in keeping with the values and aspirations of the Emirates Western Force.
“Both the Emirates Western Force and KooGa evolved under the leadership of passionate people committed to achieving the best in their respective fields and this new partnership will aid in that journey for both organisations,” Mr Reid said.
“Our supporters have passionately shown their colours in creating the famous ‘sea of blue’ at home matches and our new KooGa jerseys will allow them to continue that wonderful tradition.
“We’ve already had plenty of great feedback from the squad about the training apparel. It looks fantastic and is perfect for the modern player.
“The launch of the playing strip isn’t far away and I know our members and supporters won’t be disappointed with what they’ll see and be eager to get their hands on the new KooGa range as soon as possible.”
KooGa’s Emirates Western Force merchandise will be available to purchase from the club’s new headquarters in Mount Claremont from late November giving everyone plenty of time to stock up for Christmas.
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Originally Posted by James
Supporter" starring the #SeaOfBlue
