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I would think the PR machine would place a fairly high value on his being "the first wa born and bred forceman"....there will obviously be a ceiling on how much he can earn using that as his bargaining chip, they can spin Sheehan Tyrrell and DHP in a similar way, they could also point to the development role they've had with Bam and JOC, as they get more academy guys through into the team (and indeed to the Wallabies) they'll seek different pr material, but Kieran's an easy story ATM