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Despite what many stakeholders think, Rugby Union’s future is at risk unless it embraces a series of reforms and becomes truly global. In the face of strong competition from other sports, rugby must change its approach to international development.

Put simply, rugby will not fulfil its potential unless it reaches out to new players, new supporters and new markets.

Today, rugby is popular in only a few countries, representing a tiny proportion of the world’s population and economic value. Rugby’s governing bodies are not doing enough to expand the game’s boundaries. Look at how rugby has fallen short on vital issues of international development:
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