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House is full at Members Equity for Force fans
16th April 2009, 8:15 WST
Western Force matches at Members Equity Stadium next year are shaping to be members-only events.
Occasional spectators face exclusion from Super 14 matches because of the ground’s insufficient capacity which, even with the erection of temporary seating and corporate pavilions, will be restricted to about 20,000.
The poor viewing provided by AFL-aligned Subiaco Oval has alienated fans, compelling the Force to move to Perth’s biggest rectangular facility to avoid financial collapse.
Dwindling gate receipts yet fixed stadium costs are hurting the Force, whose average crowd has plummeted by about 10,000 this season from a high of 28,424 in 2006.
Even so, the club boasts nearly 17,000 season-ticket holders who are likely to renew next year, leaving only about 3000 seats to be sold.
Such has been the interest in the move to Members Equity Stadium that the club has opened a waiting list for 2010 sales, even though it has yet to finalise plans to expand the ground’s capacity with the venue’s manager Alia and the Town of Vincent.
Given that gates at Members Equity Stadium had to be shut 20 minutes before kick-off when 18,000 fans watched the Force play the Crusaders in a pre-season match in January, Force officials admit there is a chance memberships will be over-subscribed next year.
The board will be required to choose whether to take the loyal money and run, or leave a small block of seats open on a game-by-game basis for those unable to afford the cost of a season ticket.
“My advice? Get in now,” said Force general manager of commercial services Sean Lee, the man at the centre of the move to the rectangular ground.
Lee believes demand will exceed supply and is trying to squeeze in as many additional seats and corporate facilities as possible.
Although the master plan has yet to be finalised, temporary stands are likely to be erected in the corners at the southern end of the facility, with corporate facilities similar to those around the 18th green at the Johnnie Walker Classic golf tournament hemming in The Shed at the northern end.
The limited number of suites, existing or new, is likely to lead to a new category of corporate membership which will involve a seat in a grandstand and a section of a marquee on the adjacent Loton Park.
The Force continue to lobby the State Government to fund a new multi-tier grandstand on the eastern side of Members Equity Stadium to increase the ground’s capacity to 25,000.
DAVE HUGHES