Originally Posted by
Kalahard
I think it would be crazy to change our name from Western Force to something else. It is a recognisable brand, an established brand and is nationally and internationally known. Perth Spirit is part of the pathway to the Western Force and should be recognized separately. As the saying goes, any publicity is good publicity and even though a lot of negatitvity has surrounded the publicity of our name this year, the brand has been at the forefront and is more widely known now than it was before. The brand will only strengthen as we work through oir return to professional rugby as it is now part of the underdog, rags to riches story behind our rebirth. The name Western Force has also started to penetrate the more mainstrem sports shows and media with the culling controversy being one of the major sports news stories of this year. Once the IPRC is up and running then we can use the name for documentary purposes, eg "Western Force rises from the Ashes" or "Undeniable Force : The Rebirth of the Western Force". Theres some good commercial opportunities to arise from this that we should look to capitalize on.